The cooperation of the private and commercial fund was intensively terminated by 20 public offerings. The main reason is that the institution is undergoing business transformation and plans to abandon the public offering agency business, and may focus on the private offering agency business in the future.
Handling of shares held by private and commercial funds
According to a number of public offering announcements, after the termination of cooperation, the shares held by private and commercial funds will be adjusted to the direct sales channels of public offerings. For example, the announcement of the Golden Eagle Fund said that if the investor does not deal with it before the specified time, a direct sales account will be opened for the investor and the fund share will be adjusted. At the same time, many public offerings pointed out in the announcement of the termination of cooperation that there were no holding shares in the private and commercial funds.
The reason for the reshuffle of the fund sales industry
Twenty-eight differentiation is significant: in the fund agency industry, the head institutions have the advantage, while most small and medium-sized sales agencies have limited sales capacity, are at a disadvantage in market competition, and it is difficult to obtain sufficient business volume and retention.
Fierce market competition: There are many institutions in the industry, and the competition is fierce. It is difficult for small and medium-sized sales agencies to exhibit. In the environment of market shock, it is difficult to sell and retain shares.
Cost-benefit considerations: Due to the insufficient holdings of public offering agency business, small and medium-sized fund agency agencies take into account the problems of cost and income, choose business transformation and stop selling public offering funds.
Strict compliance requirements: The regulatory department continues to strengthen the standardized management of fund agency business. Some agency agencies whose operation is not standardized enough will gradually lose customers and eventually be eliminated by the market.
The impact of the reshuffle of the fund agency industry
Institutional transformation or withdrawal: Small and medium-sized agency agencies with limited agency sales ability and low holdings face greater pressure to survive, and more agencies may choose business transformation or be eliminated by the market in the competition.
Changes in the industry pattern: With the clearance of the tail agency, the pattern of the fund agency industry may change, the market share and influence of the head institution may be further improved, and the concentration of the industry may increase.
Changes in investor choice: Investors may concentrate more on large and well-known sales agencies, which may have more advantages in terms of product type, service quality, professional level, etc., and can provide investors with better investment experience and services. At the same time, investors may also be more cautious when choosing fund products and pay more attention to the strength, credibility and performance of fund companies and agency agencies.
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