Samsung Electronics announced on Monday that it ranked first in microwave oven sales in the European market last year. This achievement is a testament to the company’s strong foothold in the European home appliance sector.
Euromonitor Survey Results
According to a survey conducted by the market research firm Euromonitor, in 2024, Samsung Electronics accounted for 12% of the microwave oven sales across 19 European countries. Notably, it has maintained the top position for 10 consecutive years, starting from 2015. This long – standing leadership indicates Samsung’s consistent appeal to European consumers.
Reasons for Success
Samsung Electronics attributes its continuous success to several key factors. Its differentiated technologies set its products apart from competitors. The customized designs and functions are tailored to resonate with European consumers, meeting their specific needs and aesthetic preferences. For instance, last year, the company launched a model that supports Wi – Fi, enabling users to access various smart functions through its SmartThings platform. This smart – enabled microwave oven not only offers convenience but also aligns with the growing trend of smart home integration in Europe.
Future Plans
A senior executive of Samsung Electronics stated, “We will continue to provide consumer – centric innovations, including seamless AI kitchen solutions integrated within the SmartThings ecosystem.” This shows Samsung’s commitment to further enhancing its product offerings, especially in the area of artificial intelligence – powered kitchen appliances. As the demand for smart and integrated home solutions continues to grow in Europe, Samsung aims to stay ahead of the curve by introducing more innovative products that blend technology and user – friendliness.
Related topics：
