The Shanghai Securities News – China Securities Network (Reporter Yang Xiangfei) As the Dragon Boat Festival approaches, the film market is also experiencing a boom. According to data from the Lighthouse Professional Edition, as of 10:25 on May 31, the total box office of new films during the 2025 Dragon Boat Festival (including advance screenings and presales) has strongly surpassed the 100 million yuan mark, setting a good start for the Dragon Boat Festival film market.
As the holiday atmosphere intensifies, audiences’ enthusiasm for watching movies is on the rise. Among the many new films, “Mission: Impossible – Final Reckoning” has attracted a large number of viewers’ attention during the pre-sale and preview screening stages with its thrilling action scenes and strong IP appeal, making a significant contribution to box office growth. “Doraemon: Nobita’s Painting Adventure” has attracted many family viewers and anime fans to purchase tickets and support it with its heartwarming story and deeply touching anime characters. With its unique plot and novel setting, “Child of Time” has also stood out in the box office competition and is currently among the top of the box office chart.
As early as 11:47 on May 28th, the presale box office during the 2025 Dragon Boat Festival period (May 31st – June 2nd) had already exceeded 10 million yuan. And by 12:49 on May 30th, the total box office of the new film (including preview screenings and presales) had even surpassed 50 million yuan. Up to now, it has successfully broken through 100 million yuan, and the box office growth momentum is strong. With the official start of the Dragon Boat Festival holiday, the following days are expected to witness a peak in movie-watching, and the film market is likely to achieve even more impressive box office results. Many film producers and distributors are making every effort to do a good job in scheduling, promotion and other work, hoping to capture more market share during this golden period, bring a rich and colorful audio-visual feast to the audience, and also inject new vitality into the film industry.
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